This audio interview is approximately 16 minutes in length and the file is a 3.7 meg mp3 file
If you don’t have flash player click here to download mp3 file
About the Interview
Here we feature Zuhair Suidan as he presents Success as a Consultant - Making the Break from Employee to Consultant and going from W2’s to 1099’s
Special thanks to Mike Eastland from ESBN Radio for permission to use this audio interview which first aired on his program.
Zuhair talks about what it takes to be a consultant, the 8 P’s to Consulting Success (e.g., preparation, phantasize, plan, productize offerings, promote, perform, persist) and suggests all of us, even those employed, to think of ourselves as consultants and ask, “Would my current boss/team/stakeholders hire me again?”
This audio interview is approximately 18 minutes in length and the file is a 4.5 meg mp3 file
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About the Interview
Here we talk with Dr. Janet Kiehl - an expert in career dynamics and organizational change.
This interview covers the spectrum of finding meaningful work - not just another job, but work that truly sustains for life and taps the soul.
Dr. Kiehl starts by recounting her own career transition from an unhappy software engineer to leading a 750 person team which went from zero to 1/2 billion in sales within twelve months, during a time period which also required each of her team members to change at their fundamental levels.
Janet then moves on to explain why over 70 percent of today’s workplace is in dislocation and is status-ficing - a word that captures those who are just hanging on - not quite satisfied but stuck with the status quo.
The journey of Dani is a wonderful illustration of a Research Scientist who migtrates thru the complex issues of career dynamics and how she moved through her fears, her cultural biases, abandoned her skill investments, and how Dani ultimately found the courage to find meaningful work.
Janet also touches on the power of groups, group dynamics and why just reading a book is not enough to ignite a chain reaction for meaningful career change.
This audio interview is approximately 15 minutes in length and the file is a 3.7 meg mp3 file
If you don’t have flash player click here to download mp3 file
Note the sound is a tad scratchy for the first minute or two but soon levels out - we apologize and as fyi, have since upgraded to a digital hybrid/broadcast radio host for better sound quality
About the Interview
Here we talk with Julie Jansen - a speaker, coach, trainer and consultant who helps individuals and organizations reach their fullest potential in today’s chaotic business world.
Julie is also the author of:
I Don’t Know What I Want, But I Know It’s Not This: A Step-By-Step Guide to Finding Gratifying Work
You Want Me to Work With Who? Eleven Keys to a Stress-Free, Satisfying and Successful Worklife…No Matter Who You Work With … which will go on sale February 28, 2006.
Some of the Themes Discussed with Julie Include:
Believe you can work and be happy - you don’t have to get everything from your work but if you get a lot that makes a huge difference in your life and with those who love you…
Case study of woman going from IT Project Management to mobile dog grooming business, selling franchises, making more money than ever, and never looking back …
Are you bored or stuck ..??.. even when you like where you work, get paid well, enjoy the people, the perks, have flex time, etc., sometimes it is not the pain that forces us to move on but the lack of challenging work …
You don’t have to get everything from your work … just figure out what would make you happier than you are now - e.g., more travel, more interesting people, different challenges to solve, etc., then go for the next level …
Resume writing can be fun … and put your creative energy into them even though they require a sense of formulaic structure, you can still capture your essence in unique, captivating ways …
This audio interview is approximately 18 minutes in length and the file is a 4.3 meg mp3 file
If you don’t have flash player click here to download mp3 file
Links to Wilder’s Web Site
Here we talk with Wilder Baker, Principle of GPS 4 Management and Chairman of American Advertising Federation (AAF - advertising’s largest trade association)
Some of the Themes Discussed in This Interview with Wilder Include:
How advertising relates to marketing …
The ultimate marketing lessons learned from package goods companies like Proctor & Gamble, Kraft and others…
How big companies lose their way and marketing ROI …
Growth of internet as advertising medium …
How even consumer products are really business to business products …
Global marketing trends - e.g., visual first in Europe then followed by copy, whereas in US, copy usually first then visual …
A case study of success - $50 million in two years …
How to get in touch with your customers and critical importance of doing so …
A David Ogilvy story …
Driving home improtance Customer Focus vs Marketing - e.g., being in tune with your client and their needs and making that your priority …
This audio interview is approximately 17 minutes in length and the file is a 4.2 meg mp3 file
If you don’t have flash player click here to download mp3 file
Some of the Themes Discussed in This Interview with Paul Include:
The differences between trade promotion, consumer promotion, and advertising in the marketing mix …
Importance of catering to multiple consumers - such as the ultimate consumer, the trade, and your sales force …
The metrics of promotion and advertising …
Spillage with coupons, rebates and loyalty programs …
Re-evaluating a product category and lifestyle changes …
“Let go of my ego” - an account of success with Eggo Waffles …
An example of tactical priorities via Mrs. Smith Pies vs Sarah Lee …
And, a reminder, if there is a Marketing Will there is a Marketing Way …
About Paul Paul Jeffery
Paul is a seasoned brand expert and most recently a Director of Strategy & Planning for a leading sales promotion agency based in the metro NY area.
This audio interview is approximately 17 minutes in length and the file is a 4.2 meg mp3 file
If you don’t have flash player click here to download the mp3 file
This audio interview is approximately 17 minutes in length and the file is a 4.2 meg mp3 file
If you don’t have flash player click here to download the mp3 file
Note the sound is a tad scratchy for the first minute or two but soon levels out - we apologize and as fyi, have since upgraded to a digital hybrid/broadcast radio host for better sound quality 
